Who We Are
Founded by William (Bill) Fields and Garrett Zimmerman, we brought our dream to life with Zields Bait. Over five long years of formulating hand-made baits and learning as we went on the side of the lake, we found ourselves here.
Where it all started
On the banks of Lakeview Two, the two of us formulated a plan to share our bait with the world. Over the next few years we slowly developed our baits and our skills to bring us to where we are at today.
